Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman

March 11, 2016

No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders, David Freeman gets to the heart of the matter and identifies a need for […]

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Five Lessons from a Social Media Survey of In-House Counsel

December 9, 2015

This article was co-authored by Mary K Young of Zeughauser Group and originally appeared on Bloomberg BNA’s Big Law Business blog. Just before Thanksgiving, Greentarget and Zeughauser Group released their 5th annual State of Digital and Content Marketing report. This year’s survey included responses from 181 in-house counsel (IHC) about their use of social media […]

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How and When to Get Your .law Domain Name

October 12, 2015

Today, all law firms will be able to apply for .law names. This top-level domain name is intended to create an online space in which only regulated, licensed legal practitioners can be found. In order to purchase your .law domain name, there are specific steps involved, as well as some key dates of which to […]

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The Chambers “A” List: How Some Firms Have Outsized Success with Chambers Rankings

July 8, 2015

This article was previously published in Strategies, May/June 2015. Want to instantly strike up a rapport with another legal marketer whom you don’t know yet? Share how you feel about Chambers submissions and you’ll be kvetching like old friends in no time! As Chambers season cranks into high gear for another year, we bring you […]

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The Great Attorney Bio Challenge! [Infographic]

March 25, 2015

Law firm website statistics tell the story over and over again: Attorney bio pages grab the lion’s share of the site’s traffic. Clients, potential clients and referral sources want to know about you, your expertise and your experience. Why not reward them with an engaging and insightful picture of what you can do? It’s always […]

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Target Your Key Audiences with a White Paper

January 12, 2015

Over the past few years, one of our clients has grown a thriving practice around a specialized, rapidly evolving area of law. During this time, we have promoted the practice through the usual communications channels—website videos and case studies, targeted marketing pieces, and an active social media presence. It wasn’t long before everyone involved discovered […]

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2014 Analysis of Chambers USA Rankings for Am Law 200 Firms

December 9, 2014

We have just completed our second analysis of Chambers rankings using the 2014 rankings, and this process made us realize just how truly rampant law firm mergers are – more on that later. We used our previous methodology in order to compare (as best we could) apples to apples. We also still stand by the previous […]

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“Why am I not listed in Chambers, again?”

May 23, 2014

Most days, legal marketing is a rewarding, challenging job. Other days, such as the day that Chambers announces its rankings, are days when you feel like you’ve entered a minefield the minute you step into the office. The attorneys who have maintained their ranking, or been added to Chambers’ exclusive list, might give you a quiet thank […]

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How LinkedIn Publishing Could Kill The Law Blog

May 7, 2014

For one brief, bright, shining moment in the history of mass human communication, everyone had the ability to talk to everyone else and no corporate gatekeeper was in control. In that moment — after the mass media no longer decided whose message would get through and before the social networks truly took over — you […]

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The Most Interesting Trends from Marketing Partner Forum 2014

February 28, 2014

In January, I spent three stimulating days at the Thomson Reuters Legal Executive Institute’s Marketing Partner Forum in Naples, Florida.  After 12 months of listening to much on-line prognosticating about the demise of BigLaw (and life as we know it, evidently) we heard numerous panels of managing partners, marketing partners, in-house counsel and CMOs who shared […]

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